Add the behavioral layer your platform doesn’t have to build.

Embed predictive workforce intelligence as a native capability of your platform. Without the 18-month build, without the R&D spend, without pulling your team off the roadmap.

MustardHub behavioral signal rising as a golden data stream from a platform base.

The Decision

Build it yourself, or embed it in weeks.

Behavioral intelligence infrastructure requires signal architecture and predictive modeling built to production grade. That’s a multi-year investment, or a partnership decision.

If You Build It
18+ months to productionSignal architecture, model development, and QA at scale take time you don’t have.
$2–3M minimum investmentEngineering, data science, infrastructure, and ongoing maintenance before revenue.
Core roadmap disruptionDedicated teams pulled off the features that drive revenue today.
Ongoing compliance and iterationBehavioral data requires continuous model refinement and regulatory awareness.
Compounding opportunity costEvery month in build is a month competitors with embedded intelligence pull further ahead.
If You Embed It
Live in weeks, not quartersChoose your depth. Grey Label in days. Embedded API or White Label scoped in a single discovery call.
Your brand. Your domain. Your customers never know.MustardHub operates invisibly behind it. The architecture is ours. The customer relationship is yours.
Behavioral intelligence from day oneNo ramp-up. Production-grade predictive output from the first integration event.
Zero engineering drain on core productNo team reassignment. No parallel roadmap. One integration path, configured to your architecture.
New revenue that layers into your motion or opens a new onePremium predictive features structured as a buy-up, a bundle, or per-employee pricing.

How It Works

Ingestion. Processing. Output.

Platform data and behavioral signal flow in. Proprietary models process it. Predictive intelligence returns upstream.

Inputs — Available Signals
Not all signals required. Any combination produces meaningful output.
Processing — MustardHub
Proprietary predictive models process ingested data.
Output — Predictive Intelligence
Surface structured outputs directly in your product.
Demographics & Tenure
Employee Lifecycle Events
Onboarding & Compliance
Payroll Patterns
Scheduling Data
Time & Attendance
Tasks & Ops Management
Learning & Training
Performance Management
Surveys & Sentiment
ATS & Recruiting
Comms & Recognition
MH Behavioral Infrastructure

Not all signals required. Any combination produces meaningful output.

Behavioral Models
Ingests available data. Processes through proprietary predictive models. Returns intelligence upstream.
Core Intelligence
Risk
  • Churn Risk Level
  • Risk Index
  • 30, 60, and 90-Day Trajectories
Economics
  • Cost of Churn
  • Cost of Retention
  • Retention Value Ratio
Operational
  • Readiness Signal
  • Time to Hire
  • Signal Strength
Action
  • Recommended Actions
  • Priority & Rationale
  • Suggested Cadence
Platform-Specific Outputs
Determined by integration depth and available inputs. Calibrated to your data shape during the scoping engagement.
Demographics & Tenure
Employee Lifecycle Events
Onboarding & Compliance
Payroll Patterns
Scheduling Data
Time & Attendance
Tasks & Ops Management
Learning & Training
Performance Management
Surveys & Sentiment
ATS & Recruiting
Comms & Recognition
MH Behavioral Infrastructure

Not all signals required. Any combination produces meaningful output.

Behavioral Models
Ingests available data. Processes through proprietary predictive models. Returns intelligence upstream.
Core Intelligence
Risk
  • Churn Risk Level
  • Risk Index
  • 30, 60, and 90-Day Trajectories
Economics
  • Cost of Churn
  • Cost of Retention
  • Retention Value Ratio
Operational
  • Readiness Signal
  • Time to Hire
  • Signal Strength
Action
  • Recommended Actions
  • Priority & Rationale
  • Suggested Cadence
Platform-Specific Outputs
Determined by integration depth and available inputs. Calibrated to your data shape during the scoping engagement.

Benefits to Your Organization

Built for three conversations inside your org.

Revenue, product, and operations each have a distinct stake in what embedding MustardHub delivers.

An additive revenue stream built around your motion

MustardHub layers into your existing pricing motion or opens a new one alongside it. White Label partners operate on a revenue share model. Premium predictive features can be offered as a buy-up, a bundle, or per-employee-per-month.

Renewal defensibility that compounds over time

Behavioral datasets grow longitudinally. The longer employers are embedded, the harder your platform becomes to displace. Switching-cost infrastructure, not a bolt-on.

Verifiable outcome claims for every competitive deal

Early cohorts show 2–3× lower churn within 60–180 days. A proof point your sales team can use before and after the close.

Early Cohort Results
2–3×
Lower churn within 60–180 days across early cohorts
$4
Return per $1 invested in engagement infrastructure (NSC/NORC)
We completely transformed how we operate. Managers became more effective leaders, teams felt recognized and connected, and we saw a 30% drop in turnover.— Andy Brundell, Principal, Forcast Holdings

Close the post-hire blind spot without touching your roadmap

MustardHub compresses 18+ months of behavioral infrastructure development into an embedded layer your team configures, not builds.

Behavioral signal across every module you already ship

Your platform captures events. MustardHub generates the continuous behavioral data running between those events, strengthening predictive depth across onboarding, retention, benefits, and performance simultaneously.

Infrastructure-grade embed

White Label or Embedded API: either path delivers a capability your customers experience as native to your product. No separate login. No “powered by” badge.

What Gets Compressed
18+
Months of behavioral infrastructure development, embedded in weeks
$2–3M
Minimum internal build cost before revenue: engineering, data science, infrastructure

A dedicated partner contact, not a support queue

Your MustardHub contact manages implementation, onboarding, and ongoing operations directly. Direct access to the team that built the infrastructure.

Full technical documentation

API references, integration guides, and operational documentation maintained by the MustardHub team. Everything your engineers and CS team need without waiting on us.

Billing structured around your commercial motion, not ours

Wholesale, bundled, per-seat, or tiered: the model maps to how you already sell. Your clients buy from you. MustardHub is invisible in the transaction.

Partner Support Model

High-touch from the start. A dedicated MustardHub contact. Direct access to the team behind the infrastructure.

MustardHub has been essential in streamlining our staff recognition efforts. The data since implementing MustardHub shows significant improvements in employee retention, productivity, workplace satisfaction, and customer experience.— Ruthann Peace Brown, Primrose Schools

Integration Paths

Two paths to the same infrastructure.

Every platform finds the right starting point and can go deeper over time. No rebuilds required.

Embedded API

Your data, our models, your UI.

Pure infrastructure. Your engineering team builds the experience. Your users never leave your product.

TimelineScoped in discovery
EngineeringAPI integration
Engagement mechanicsNot included
Commercial modelRev share or wholesale
Full path details →
Embedded API — an authenticated signal request and JSON response rendered in the partner's own UI.
Full Stack Infrastructure
White Label

Your brand, your domain, your product.

The complete MustardHub stack delivered under your brand. MustardHub is invisible to your customers.

TimelineScoped in discovery
EngineeringBrand + domain + SSO
Engagement mechanicsOptional
Commercial modelWholesale + rev share
Full path details →
White Label — the MustardHub platform shipped unbranded, under the partner's own identity.
Grey-Label

Live in days, not quarters.

Add a direct link, SSO, and your customers access the full platform. Grey-labeled delivery, fastest route to market.

TimelineHours to days
EngineeringMinimal to none
Engagement mechanicsIncluded
Commercial modelRev share
Full path details →
Grey-Label — direct-link panels live in days under a neutral wrapper.

Commercial Flexibility

Commercial terms that follow your path.

Designed to follow your sales motion. Terms are structured by integration depth and defined in your partnership agreement.

Embedded API

Deep infrastructure access. Commercial terms reflect the value created at the model layer.

Commercial model

Revenue share or wholesale economics, defined in the partner agreement based on integration scope.

Ideal for

Platforms with engineering capacity that want maximum control over how behavioral intelligence surfaces in their product. You build the experience. We power the model layer.

Explore the Docs →

White Label

Full stack delivery under your brand. You control the price to your customers.

Commercial model

Wholesale pricing plus revenue share. You define what your customers pay and how it packages into your motion.

Ideal for

Platforms that want to own the end-user experience completely without building UI components. MustardHub is invisible to your customers. The architecture is ours, the product is yours.

Explore the Docs →

Grey-Label

The fastest path to live. Rev share economics, no engineering lift required.

Commercial model

Revenue share on customers routed through your platform. Terms defined in the partner agreement.

Ideal for

Platforms validating demand before deeper commitment. Direct Link is live in half a day. SSO in 2 days. Same intelligence, fastest route to market.

Explore the Docs →

Who This Is For

Built for the platforms building workforce infrastructure.

MustardHub is a layer inside the platforms employers already use — across every major category of workforce software.

Where Value Concentrates

Frontline-heavy, distributed employers are where the gap is most expensive.

High turnover, thin management layers, and distributed teams make behavioral visibility a revenue problem, not just an HR problem.

Hospitality

High turnover, distributed teams, thin management. Attrition is a daily cost.

Healthcare

Frontline stability is clinical and compliance-critical. Behavioral risk has patient-level consequences.

Manufacturing

Shift-based and scheduling-sensitive. Attendance drift is the earliest attrition signal.

Retail

Constant recruiting, seasonal volatility, thin management. Churn is expensive and predictable.

Franchise Networks

No manager sees the full experience. Network-level visibility needs a behavioral layer.

Field Services

Distributed and thin-managed. Drift goes undetected until resignation surfaces it.

Early Evidence

Results from Co-Branded Early Cohorts

Consistent across frontline-heavy platforms. The signal appears weeks before any transactional system would surface it.

2–3×
Lower churn at 60–180 days
Frontline attrition reduced at the period where replacement costs are highest and operational disruption is most acute.
30%
Drop in turnover — Forcast Holdings
Multi-business operator. Managers became more effective leaders. Teams felt recognized and connected.
$4
Return per $1 invested
NSC/NORC research on engagement infrastructure. The financial return on behavioral intelligence compounds over time.
Earliest signal
3–5 weeks before voluntary exit
Signal type
Slope change, not a single event
Cohort profile
Consistent across frontline-heavy cohorts

Map what this looks like inside your platform.

Schedule a technical discovery conversation to scope integration path, data flow, and pilot structure.