Strategies for reducing employee turnover in your salon

Published on October 10, 2023 by MustardHub Admin

It’s a familiar scenario – after a year of investment, countless hours of personal time, and building what you thought was a dedicated team player, they hand in their notice to chase their dream of opening a salon. While you congratulate them, inside, you’re silently wondering what you’re missing. With the average employment lifespan in the hair industry now ranging from 3 to 5 years, the constant need for rebuilding your team poses a significant challenge for building a thriving business.

Let’s explore some tips to prevent staff from seeking greener pastures and instead, investing in your business. We’ll also delve into how the new generation of workers is reshaping the salon and barber culture and how to prepare for it.

How do we promote a better work environment?  

Creating an engaging work environment is crucial. Foster open dialogue among your team, encouraging conflict resolution without resorting to gossip or arguments. Backroom banter is a significant contributor to turnover, so promoting a mature culture is essential. Recognize those who promote the kind of behavior you’re looking to become commonplace.

Before hiring employees, establish your shop’s mission, values, and core philosophy. This provides a solid foundation for discussions during interviews and ensures alignment with your business’s character and values. And don’t just write them down, live them every day. Those who exhibit the very values you’re seeking to promote should be applauded in their efforts. 

Setting clear expectations from the beginning and being transparent about your business’s performance and key information builds trust and loyalty among your team. Regular staff meetings, both group and one-on-one, facilitate open communication and help prevent issues from festering. They also allow you to re-evaluate goals, performance, and satisfaction levels.

Customize benefits and rewards systems for your team.

Offering a clear career path and recognition for a job well done helps retain staff. Additionally, prioritize their well-being with access to training, feedback, and a supportive work environment.

Incentives and recognition, no matter how simple, motivate teams to perform at a higher level and feel valued. Examine what kinds of reward systems will be of value to your team, and look into a comprehensive benefits package that allows your team the ability to select those benefits most meaningful to them

Investing in ongoing education and training for your team keeps them at the forefront of industry trends and shows your commitment to their professional growth. Promoting equality within the workplace is essential to prevent feelings of favoritism or inequality, which can lead to turnover.

Be adaptive in your approach. 

Accelerated training and integration for new talent help them become part of your team quickly.

Now, considering the personality differences between some older and younger generations is crucial to creating a management strategy that enables positive behavior from all. A younger generation values collaboration, financial security, career advancement, technology, work/life balance, and experiences. To retain these employees consider the following:

  • Motivate them to grow with your business rather than pursue entrepreneurship.
  • Provide opportunities for career advancement, both horizontally and vertically.
  • Offer competitive wages and financial security.
  • Incorporate technology into training and communications to increase productivity.
  • Develop management training programs to enhance skills and provide feedback.
  • Focus on work/life balance through flexible schedules and a supportive environment.
  • Create engaging events and experiences to foster a sense of belonging and excitement.

Adapting your strategies and company culture is essential to retaining talent, especially as you welcome the new generation into your salon or barbershop. Utilizing tools like MustardHub can help attract more talent, engage your workforce, and transform your company culture in order to eliminate the costly turnover that can plague a business. Embrace these changes to keep your business and talent thriving.

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