Engineered for people. Proven for growth.
What began as a simple way to engage and retain a lean team now powers culture-building and workforce loyalty across industries.
“Above all, we believe in democratizing access to powerful software so businesses of any size can afford to retain great people.”
Our mission
We help teams stay together and thrive.
Turnover is breaking small teams and stretching enterprise budgets. We strive to address this with tools that work instantly, cost less, and clearly indicate where the risk lies.
Our mission is to reduce employee churn and build stronger workplaces, without complexity. We bring predictive insights, simple but powerful recognition tools, and portable benefits to teams that need them most. From five-person teams to enterprise networks, MustardHub delivers outcomes that matter: culture, loyalty, and insight.
The MustardHub story
A platform born from the realities of small business.
Built for our own teams
MustardHub wasn't born as a product. It was a practical tool built in-house to solve real culture and retention challenges across a diverse workforce: full-time, part-time, and contract alike. Flexibility and impact were baked in from day one.
Results that couldn't be ignored
In its first rollout, turnover dropped by 80% and revenue climbed 42% in a year. The success led to rapid expansion across an entire private equity portfolio, where the same powerful outcomes repeated: stronger culture, better retention, better business.
From portfolio to public
In 2023, MustardHub stepped beyond the portfolio. Small business customers began using the platform and quickly saw the same transformative effects. Word spread. Soon, software companies came knocking, asking to white-label or embed the tech.
A shift toward scale
That demand changed everything. We redesigned the business model, introduced a freemium offering, and modularized the platform for white-label use, initially custom-built into partner systems, feature by feature.
Rebuilt for the future
To escape the limits of one-off integrations, we rebuilt MustardHub from the ground up as a fully embeddable platform. No more custom dev work: just plug-and-play engagement, recognition, and predictive insights for any partner or customer.
From tool to transformation
What began as an internal fix is now a scale-ready platform changing how businesses engage, retain, and understand their teams. MustardHub helps every organization, large or small, build better workplaces with less friction and more impact.
Leadership
We’re people people.
Led by operators, not just technologists.
Our founding team understands both the emotional and financial toll of high turnover. MustardHub was born out of necessity, not theory, when founder and CEO Curtis Forbes built the original version to solve his own company’s retention problem. Since then, we’ve assembled a leadership team that blends deep operational experience with expertise in product development, HR tech, and AI analytics.
Curtis Forbes
Founder & CEO
Alex Zub
CTO
Paul O'Brien
CMO
Giving back
Compassion beyond the platform.
We’re building better workplaces and a better world, powered by empathy and proven through action.
MustardHub donates 1% of profits to nonprofits supporting:
- Foster youth — providing stability, safety, and support during critical life transitions.
- Victims of domestic and familial abuse — offering recovery resources and pathways to safety and employment.
- Job training for underserved communities — equipping individuals with skills and support for long-term success.
Contact
Questions? Please reach out.
For media, investor, or partnership inquiries, please reach out.